Is the User Experience Discouraging your SEO Campaign?

29 April 2018   |   by Shahrukh Shah   |   SEO

If you are ready to start your campaign, all your keywords are ready to start. But search engine optimization is not just about providing relevant keywords in your publications and blogs. It is also about creating a comprehensive user experience that interests your target audience, the people who primarily search for keywords. This means a well-designed website with rich content that meets the needs of your audience. See if UX / UI helps or harms the SEO campaign and what you can do to fix it.

This is how the User Experience affects the SEO

Higher ranked websites that appear in Google search results will not increase because they use most keywords. They create an online space, which initially is high for those looking for these terms. Google does not want to send its users to the websites that follow the investigation. Even if your site is linked to a specific keyword, the researcher may not be looking for it due to one of the following:

  • Your website is missing out on some high quality information.
  • It has complex navigation and difficult layout.
  • You might be using the wrong keywords.
  • Your website is quite unresponsive and slow.
  • Your site is simply unattractive and boring.

If your website lacks one of these areas, Google's algorithm will force your site to include more in the search results, which will limit its exposure to new customers and hurt the final result.

But how does Google's algorithm determine which site offers the best user experience? If Google lists your site in search results and a large number of users click on your site in just a few seconds, Google showed that people do not like to see what they saw on your site. This is the rate of return, the number of people who clicked on your website, completed a form, read a blog post, or interacted in some way, is likely due to an inappropriate user experience in some way.

You can always try and look out for different ways to minimize your bounce rate by keeping the viewers psychology and their experience in your mind while creating content, choosing the specific terms and creating websites.

Creating the Content that Catches the Viewer’s Attention

When you sit down and try to integrate the SEO program into the content of your website and copy your marketing, you should make sure to publish and publish the content that users want to see. You can do it in one of the following ways:

  • Find common themes for social networks and Reddit.
  • Track your success on social media and see what kind of posts your followers respond to.
  • Look for news and important updates in your area.
  • Track customer behavior on your website, such as pages, products or blog posts that are most commonly found among visitors to your site.

This adds to a lot of thinking into what your target audience wants to see on internet. You can add up to your blog or website copy with relevant information on popular products or topics that seem to be famous or trendy among the people these following days, which makes your website more worthy in the eyes of readers because you’re posting content that seems relevant and newsworthy, instead of coming up with random topics in air. The more catchy, relevant and connected your content is, the better their experience will be.

Choosing Content that Matches the Searches Intent

Another way to reduce your profits is to make sure you use the right keywords for your business. Many business owners make a mistake by choosing the keywords that appear to be related to their business and filling them out on their website regardless of the investigator's purpose. The goal is to realize that anyone who uses Google has its final goal. When someone uses a particular keyword, they are expected to answer a question or business that offers a particular product or service. But if your website appears in the search results and that's not what you're looking for, your site will appear in the search results. This means that every time you use the keyword. You must be satisfied with the person who searches thoroughly on the Internet.

Now for instance, let us use an example, “How to arrange a pool party”.

Whoever types these keywords or phrases, they are most probably looking for some web pages or articles that clearly explains how to arrange a pool part along with some DIY planners and tips. But nevertheless, if you are using the same keywords to promote your own event planning services, there are great chances that the person will click on your site within seconds after skimming on your pages. The finder was simply looking for tips on ow to arrange a pool party and you have an answer to that question. Instead of just focusing on your own services, your focus should be more on answering the questions people have in their minds. Always make sure that you put keywords in such a way that they satisfy the customer’s need and they dig into it without much thinking, also that their experience gets more productive as a result of viewing your site.

Website Speed

They do not upload images or do not have time to download them, 39% of people connect to a website. Check the speed on your website and be sure to download it in three seconds or less. If this does not happen, try resizing your images, simplifying your code, deleting out-of-date links, and using the content delivery system.

If you want your search engine to be successful, you must design a website that pays the user casually or by client. It tells Google how people are interested in your website and what they find there. Creating a positive and meaningful user experience is vital to creating a website that helps your business.